Paula's Choice Skincare has become a household name since its inception in 1995. Presently, the brand offers a wide array of award-winning, cruelty-free, premium skin care products, that ranges from face cleansers to moisturisers, exfoliants to serums, sunscreens and more. Known for their quality and efficacy, Paula's Choice Skincare products are fragrance-free and formulated using research-backed ingredients, designed to provide maximum benefits to skin without causing irritation.